Simon Sinek Salvages the Broken Shards of Your Weary Heart

Very seldom do I stumble upon a genuinely inspiring or novel concept whilst completing any task even tangentially related to schoolwork. I am cognizant that in saying this I run the risk of sounding like a bombastic prick whose hubris will someday prove itself his hamartia, but since high school Tumblr has really supplemented my education with topics usually dismissed in the classroom as either taboo or extraneous. In a recent TED Talk “How great leaders inspire action,” however, Simon Sinek codifies the marketing model responsible for success in business, engineering, and social movements. Rather than appealing to their audiences via logistic dogma, these leading persons and corporations (which are persons, too) foster a more visceral connection by connecting with the populace on an ideological level. On several occasions throughout the video, he returns to the central point that “people don’t buy what you do; they buy why you do it.” In short, Sinek wraps up a captivating psychology lesson and a poignant motivational speech in a matter of 18 minutes and some change, which is cheaper, quicker, and far less painful than both a) taking AP Psychology and b) growing into that 40-year-old (my mother) who exclusively reads the dust-jacket summaries of self-help books. ¡Que suerte para todos!
--Gavin McInnes II